BIA Word Map

The BIA

Mission Statement

To promote Downtown Kingston! as the hip, vibrant, authentic, and healthy commercial, retail, residential, and entertainment centre of our region, attracting more people to live, shop, work, and gather.

Branding Statement

Downtown Kingston! BIA is a full service, central business district, prominently featuring specialty retail, restaurant and entertainment, functioning as a vibrant and vital community gathering place, in a walkable, historic setting.

Strategic Plan – July 2017

Downtown Kingston! is a Business Improvement Area (B.I.A.) as described in Sections 204 to 215 of the Municipal Act (Province of Ontario). It is governed by the Board of Management – a Board of the City of Kingston. All property owners and businesses operating within the BIA boundaries (downtown business area) of the City of Kingston are members.

Goal 1 – Marketing

Implement customer-driven programmes that effectively market Downtown Kingston!

(Ex. cooperative advertising, Kingston Buskers Rendezvous, Limestone City Blues Festival, Music in the Park, Pewter Ornament Collectibles, Santa Parade, Movies in the Square, Princess Street Promenades, Art After Dark, Feb Fest, Santa in the Square, social media promotions,  DK! website, retail promotions, Night/Holiday Hours, Canada Day, Shop After Dark, Chef Cooking Demos, #DKShopFest, support of 3rd party community events, Ambassador program, partnerships with Grand Theatre, Rogers K-Rock Centre etc.)

Goal 2 – Municipal Liaison

Effective liaison between member businesses and City Hall.

(Ex. newsletter, minutes, letters to Mayor and City Council, meetings with City Staff and membership, presentations to City Committees and Task Forces – Downtown Action Plan, Big Dig, North Blocks, Kingston EcDev, Tourism Kingston, Chamber of Commerce, Kingston Accommodation Partners, First Capital Place, Springer Market Square, Local Food/Local Chefs, Rogers K-Rock Centre etc.)

Goal 3 – Downtown Environment

Ensure downtown is physically attractive, liveable and "user friendly".

(Ex. flags, flowers, banners, winter decorations, downtown maintenance, beat cop liaison, graffiti program, police volunteers, summer street maintenance crew, liaison with City staff re: walkability, parking, transit, Keep it Clean program etc.)

Goal 4 – Economic Development

Encourage and support economic development initiatives that benefit Downtown Kingston!

(Ex. business growth, retention, recruitment, market studies, residential intensification (Economic Impact Study), land use inventory, property owner liaison, member services, Lure Kit, e-newsletter, solicit participation in DK! programming etc.)

Goal 5 – Advocacy

To be the voice of businesses located in Downtown Kingston! and represent their interests.

(Ex. issues identification, member surveys, liaison with Chamber of Commerce, Kingston Accommodation Partners, Kingston EcDev, Tourism Kingston, Ontario BIA Association, International Downtown Association, City of Kingston, Province of Ontario, Government of Canada etc.)

Goal 6 – Organizational

To operate a professional, accountable, transparent, and credible member driven association.

(Ex. representative Board, broad based Committee structure, member surveys and focus groups, Annual/Spring General meetings, “Round Table” discussions, progressive human resources management - featuring sucession plans, knowledge transfer and talent retention strategies, volunteer management, member communications, strategic planning, continuous improvement, DK! Dashboard measurement, community partnerships etc.)