Research
Downtown Kingston! has a number of reports that we make available to our members, new businesses thinking of locating in the downtown, as well as the general public.
Please feel free to take a look at what we have online and do not hesitate to contact us if you would like to see the full reports or would like further information.
Pedestrian Counts
Annual pedestrian counts are taken at 10 locations in the downtown for a 2 week period each summer. Please click on the links below to download the latest documents.
2010 Pedestrian Counts
Comparative Analysis (2007 to 2010)
Traffic Counts
A document indicating traffic counts at selected intersections downtown is currently being prepared and will be posted shortly.
Land Use Inventory
These documents look at both the amount of square footage per category and the total square footage of land in the downtown core. They give a great indication of the overall use of the downtown and we use them to track everything from growth per square foot per category to vacancy rates. The documents currently available are from the fall of 2006 - an update is currently underway.
Land Use Inventory
Nature of Downtown
Sudden Impact
We developed this document to monitor our off-audit activity - how we leverage our annual budget through partnerships, sponsorships and community involvement into more than $3.3 million in annual spending.
Click here to download Sudden Impact.
Marketing Study
Downtown Kingston! BIA Retail Market Analysis (December 2004)
The Downtown Kingston! Business Improvement Area engaged 8020Info Inc. to advise on, design and co-ordinate a research study and develop a profile of the downtown market - visitors and customers who visit downtown for a variety of purposes.
Some of the goals for this research were to update benchmarks, monitor the evolving character of the downtown, and track perceptions and forces having an impact on a variety of sectors - not only for retail merchandising but also for the service, hospitality, professional and institutional sectors which are a vital part of Downtown Kingston!.
The market profile provides some statistics on standard demographic characteristics of downtown visitors (sex, age, place of residence and household income), downtown visitor/shopper data (on length, frequency, method of transportation and purposes of visits), profiles of information channels visitors use to find out what's going on downtown, and snapshots of attitudes on selected strategic questions (such as main reasons for visiting downtown, loyalty, activities with visiting family and friends, mental images of downtown, as well as positive points and priorities for improvement).
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