Downtown Kingston! | Strategic Plan
BIA Word Map

Strategic Plan

2021/22 Revised Strategic Plan:

In September 2021, the Downtown Kingston! BIA Strategic Plan was revised by the Visioning & Strategic Planning Committee, with the Executive Director and staff input. The goal was to focus efforts on specific objectives and strategies with measurables that could be completed by the end of Board term, November 2022. 

The objectives below are focused primarily on the improvement of communication on every level with local residents and visitors to downtown Kingston, the membership, as well as with staff and board.

Objective 1: Improve Marketing & Communications

  • Identify consistent key data sources to use as reliable measurables in order to make informed decisions
  • Build communications plan around market segments
  • Identify the brand for the future of Downtown Kingston! BIA


Objective 2: Improve Member Relations

  • Improve the onboarding and exiting of members
  • Segment downtown into districts
  • Create an Employee Program
  • Develop and execute a CRM for the organization
  • Develop events production communication plan


Objective 3: Improve Organizational Structure

  • Identify what staff resources the organization requires to succeed
  • Improve financial tracking and reporting
  • Improve Board effectiveness


Objective 4: Maintain an Excellent Downtown Environment

  • Safety & Security
  • Beautification & user experience
  • On-street communication of events